Shake Content Appoints Former LinkedIn Leader Dani Markovits as Chief Commercial Officer

London, UK [16.10.25] - Shake Content, one of the UK’s leading LinkedIn marketing agencies, has announced the appointment of Dani Markovits as Chief Commercial Officer, strengthening the leadership team as the company continues its rapid growth.

Dani joins from LinkedIn, where he served as Creator and Community Manager for EMEA, playing a pivotal role in shaping the platform’s creator economy. At LinkedIn, he helped build and scale its creator ecosystem, from onboarding global figures like Lewis Hamilton and C.S. Venkatakrishnan, Group Chief Executive at Barclays, to developing video programs and amplifying executive voices through editorial campaigns. His work has empowered more than 500 creators, leaders, and brands to grow their audiences and impact, while influencing major product launches such as Collaborative Articles and LinkedIn’s immersive video experience.

At Shake, Dani will lead growth strategy and commercial development, bringing deep domain expertise at the intersection of content, community, and product. As the agency looks to expand its presence among enterprises, Dani’s appointment reinforces Shake’s position as the go-to agency for LinkedIn-first marketing, helping clients unlock the platform’s potential through thought leadership, storytelling, and brand influence.

“I’ve spent years helping creators, execs, and brands understand how to show up more authentically and effectively on LinkedIn,” said Dani Markovits, Chief Commercial Officer at Shake Content. “What excites me about joining Shake is the chance to take that philosophy and scale it. Shake is already redefining what great LinkedIn content looks like and now we’ll push those boundaries even further, helping more brands and leaders build meaningful communities, not just audiences.”

James Farnfield, CEO of Shake Content, added:

“Dani’s arrival marks a huge moment for Shake. His experience at LinkedIn gives him a unique perspective on how influence, storytelling, and product innovation come together on the platform. He’s helped shape the creator economy from the inside and now he’s bringing that incredible domain expertise to our clients. There’s no one better to help us write the next chapter of Shake’s story.”

Since its launch in 2023, Shake Content has achieved 100% year-on-year growth, working across sectors including FinTech, HRTech, and professional services. Shake’s focus continues to be on strategic excellence across the LinkedIn ecosystem, delivering expertise across visual and video content, podcasts, webinars, and paid media. The agency is also known for helping founders and CEOs build visibility during fundraising, with clients collectively raising over $115 million to date. Over the next year, Shake will expand its presence in the UK and move into key international markets, including the US and the Middle East.

With this appointment, Shake continues its mission to help brands and leaders turn presence into influence on LinkedIn, combining strategic creativity with platform-native expertise to deliver measurable commercial impact.

About Shake Content

Shake Content is a LinkedIn-first content agency helping B2B founders and leadership teams turn authority into pipeline. Based in London and working globally, Shake blends strategy, sharp copy, scroll-stopping video, webinars, podcasts and LinkedIn Ads to build brands people want to follow. A test-and-learn approach pairs audience insight with creative craft, so every post earns its keep, from thought-leadership carousels to founder-led series and paid campaigns. Whether you’re raising a round, entering a new market or scaling demand, Shake plugs in as your content engine to grow reach, trust and revenue.

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