Audience Mapping
Tone of Voice Development
Content Calendar Planning
SEO & Keyword Research
Competitive Content Audit
Channel Prioritisation
Measurement Frameworks
Full-Funnel Content Planning

Website & Landing Page Copy
LinkedIn Carousels & Captions
Email Campaigns
Product Messaging
Brand Storytelling
CTA Optimisation
Ad Copy (Meta, LinkedIn, Google)
Sales Enablement Assets

Short-Form Edits for Social
Founder-Led Storytelling
Explainer & Demo Videos
UGC Integration
Repurposing from Webinars/Podcasts
On-Screen Scripts & Subtitles
Paid Social Variants
Thumbnail and Hook Strategy

Pre-Webinar Campaign Strategy
Speaker Scripting & Talking Points
Slide Deck Creation
Registration Funnel Build
Event Hosting & Production
Replay Distribution Strategy
Lead Capture & CRM Integration
Webinar-to-Content Repurposing

Format & Theme Development
Episode Planning
Guest Outreach & Management
Recording & Editing
Show Notes & Timestamps
Audiograms & Teasers
Distribution Setup
Performance Tracking

Target Audience Definition
Hook-First Creative Direction
Scroll-Stopping Ads
Ad Format Testing (Single, Carousel, Video)
Lead Gen Form Integration
UTM Tagging & Analytics Setup
Weekly Performance Reports
Iterative Ad Optimisation