"When it comes to measuring success, it's simple: Shake has delivered fresh ideas, expert execution, and a clear commercial return, generating a 10x ROI on our investment. Without a doubt, working with Shake Content has been one of the best marketing decisions we’ve made.”
Martin Mason, CEO @ TalentMapper

The Client.

TalentMapper is a Series A HR SaaS platform. They have a team of 15+ employees, seven figures of ARR and ambitious growth plans through to their Series B and beyond.

Their CEO, Martin Mason, is an experienced HR exec with a strong offline network, having led HR functions at organisations like The Body Shop and Wolseley.As the TalentMapper team has grown, we’ve added Jon Hering (CCO) and Erica Rose (Director of Education) to the LinkedIn strategy.

The Objective.

1/ Leverage the teams network, to drive inbound leads, increase sales, and boost fundraising efforts through content.

2/ Expand TalentMapper’s marketing efforts to reach new prospects. 

3/ To promote the founder, team, and brand to improve investor relations and talent acquisition.

Shake Solution.

Elevate the voice of the CEO using premium video content to demonstrate his expert knowledge, opinions, and insight. 

Alongside daily thought leadership content, we introduced a campaign called “People Pulse” - a HR “agony aunt” series designed to engage Martin’s existing audience and reach new customers.

After the initial traction, we focused on their upcoming fundraising round, curating existing and new content into a ‘LinkedIn pitch deck.’

After a successful fundraising campaign, we implemented a podcast series called “HR Unscripted” & monthly webinar series to deep dive into specific pain points and industry talking points, making TalentMapper and Martin the go-to authority in the industry.
“Working with Shake Content has been a completely different experience compared to any other agency I’ve come across. From day one, James, Harry, and the team took the time to really listen and understand me, our organisation, and our unique needs, rather than offering a generic, cookie-cutter marketing solution.

Before Shake, we struggled to find a partner who could capture our voice and help us grow on LinkedIn. I’m not a marketing expert, and after months of searching, I finally met the team at Shake and instantly felt confident they truly 'got' us. The results have been phenomenal: we’ve had incredible engagement from our community and, more importantly, over £500,000 added to our sales pipeline,  purely from the LinkedIn content Shake has helped us create.

The process of working with them has been effortless. They take care of the heavy lifting so we can focus on serving our customers, while they carefully craft insightful, engaging content that feels authentically ‘us.’ It genuinely feels like they’re an extension of our team.

Stakeholders across our business, from the board to investors to our internal team, have noticed the difference. And it’s not just about the volume of content; it's the quality and impact. I can’t attend an event without someone commenting on our LinkedIn presence!

When it comes to measuring success, it's simple: Shake has delivered fresh ideas, expert execution, and a clear commercial return, generating a 10x ROI on our investment. Without a doubt, working with Shake Content has been one of the best marketing decisions we’ve made.”
Martin Mason, CEO @ TalentMapper

Results.

12.5k+
Engagements
$700k
Pipeline generated
£2M+
Funds Raised
350%
Increased Impressions
Martin has seen growth of his audience by 37%+, impressions by 350% and engagements of 173%. 

315,000 impressions and 9000 engagements have raised both TalentMapper and Martin’s profile within the industry, as noted by investors of the business.

Martin has attributed over $700,000 worth of pipeline to the content Shake has produced, alongside increasing the investor engagement during his Series A. 

Erica has seen growth of her audience by 39%+, impressions by 92% and engagements of 74%. Over 170,000 impressions and 3500+ engagements has led to Erica being a regular quoted voice in industry publications and featuring on LinkedIn News.

The TalentMapper branded page has 2x-d in follower count, had over 30,000 impressions and has gone from ghost town to traction train.

Conclusion.

Martin came to us knowing he was missing an opportunity to amplify his voice on LinkedIn. He was the sole salesperson at TalentMapper and was concerned that the time would comet that his personal network would be exhausted. 

Within months, we got him back in front of two S&P100 companies who had previously been put in the cold lost column of his CRM, helped fuel his $2M Series A raise, and had his investors talking about his content.

My favourite moment was at a TalentMapper private event when I introduced myself as the CEO of Shake and the whole room said, 'Oh wow, you’re the reason we see Martin everywhere.' That’s exactly the kind of impact we aim for at Shake.
James Farnfield, CEO @ Shake Content

Contact Us.

Work With Us.
james@shakecontent.com

via LinkedIn

via Youtube

Address
55 Southwark Street, London

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