TL;DR: This guide covers six LinkedIn marketing agencies for startups and scaleups: Shake Content, Stop The Scroll, Kaya, Cleverly, Impactable and Ohh My Brand. The list is not ranked. Each agency has a different specialism, from founder-led content and personal branding to paid media and lead generation, so the right fit depends on what your business needs LinkedIn to achieve.
For startups and scaleups, LinkedIn can become an increasingly important part of how the business builds visibility, establishes expertise and reaches potential customers. Founders can develop authority around the problems their company solves, while the brand itself can use LinkedIn to strengthen its position as it enters new markets, grows its team and competes for attention.
Managing that effectively becomes harder as the business grows. What begins as occasional founder posts can develop into a broader LinkedIn content strategy involving multiple executives, company content, video, paid campaigns and lead generation. Internal teams may have the expertise to share but lack the time or processes to turn it into a consistent content system.
A specialist LinkedIn marketing agency can provide that structure, but agencies in this space offer very different services. Some focus on founder-led LinkedIn content and B2B thought leadership, while others specialise in personal branding, advertising or outbound prospecting.
LinkedIn can play several roles as a startup grows. Early on, the founder may be the company’s most visible source of expertise. As the business scales, LinkedIn can expand into executive thought leadership, company-page content, video, paid campaigns and lead generation.
That makes comparing agencies more complicated than simply looking for a provider that “does LinkedIn.” Some focus heavily on founder content, while others specialise in advertising, outbound or broader personal branding.
At Shake Content, we work with B2B founders, teams and leaders to build LinkedIn thought leadership through strategic content systems and personalised frameworks. That experience gives us a practical view of the different capabilities startups and scaleups may need as their LinkedIn presence develops.
There is considerable variation between agencies operating in this space. Some are built around making founders and executives more visible, while others use LinkedIn primarily for paid acquisition or outbound lead generation.
Shake Content and Stop The Scroll have a stronger emphasis on organic LinkedIn content and founder visibility. Ohh My Brand approaches LinkedIn through the broader lens of executive personal branding. Kaya and Impactable are more closely aligned with paid media and performance marketing, while Cleverly focuses primarily on LinkedIn prospecting and lead generation.
The right model therefore depends on the role LinkedIn needs to play in the business. A founder building category authority has different requirements from a scaleup looking to increase paid demand generation or create a repeatable outbound channel.
Shake Content is a specialist B2B LinkedIn content agency working with founders, CEOs, leadership teams and brands. Based in London, we work with clients across different continents, supporting businesses and leaders around the world. Our approach centres on extracting expertise from the people inside a business and turning it into consistent content that builds authority around both the individual and company.
For startups and scaleups, this can be particularly useful when the strongest ideas already exist internally but there is no structured process for capturing and publishing them. Shake combines LinkedIn content strategy with copywriting, founder-led storytelling, video and paid LinkedIn support.
The approach is designed to create a sustainable content system rather than treating individual posts in isolation. Founder profiles, leadership voices and company content can each play a distinct role as the organisation grows. This connects closely with how businesses can build a B2B LinkedIn strategy for sustainable growth
Best suited to: Startups and scaleups looking for founder-led content, B2B thought leadership and a structured LinkedIn content system.
Website: Shake Content
Stop The Scroll specialises specifically in LinkedIn, with services aimed at B2B founders, executives and companies looking to develop their presence on the platform.
Its offering covers areas including content strategy and creation, alongside services such as video, outreach and advertising. This gives growing businesses the option to develop organic founder visibility while expanding into other LinkedIn activities as their requirements become more sophisticated.
The agency's LinkedIn-specific positioning may appeal to businesses that want a specialist partner rather than a broader digital marketing agency covering multiple social platforms.
Best suited to: B2B startups and scaleups looking for a specialist agency covering LinkedIn content and wider platform execution.
Website: Stop The Scroll
Kaya approaches LinkedIn through a performance marketing lens. The agency works with startups and SMBs across paid acquisition channels, including LinkedIn, Google, Meta and TikTok.
Its LinkedIn capabilities include advertising strategy, targeting, campaign optimisation and reporting. The wider performance marketing model can be useful for startups that see LinkedIn as part of a multi-channel acquisition strategy rather than primarily an organic content platform.
This makes Kaya particularly relevant once a startup has moved beyond establishing basic visibility and wants to test paid acquisition against defined growth objectives.
Best suited to: Startups prioritising LinkedIn Ads, performance marketing and data-led campaign optimisation.
Website: Kaya
Cleverly focuses on LinkedIn as a B2B prospecting and lead-generation channel. Its service combines audience targeting, campaign copy and personalised outreach designed to connect companies with prospective buyers.
This gives it a different role from agencies centred on founder thought leadership or ongoing organic content. For startups with a defined ideal customer profile and an established sales process, outsourced LinkedIn prospecting can provide additional support for pipeline development.
Its model may therefore suit businesses that already understand who they need to reach and want LinkedIn to become a more systematic outbound channel.
Best suited to: Startups and scaleups looking to use LinkedIn for outbound prospecting and meeting generation.
Website: Cleverly
Impactable specialises in B2B paid media, with LinkedIn forming a central part of its offering. Its capabilities cover LinkedIn advertising, audience targeting, demand generation and performance measurement.
This becomes particularly relevant for scaleups with larger marketing budgets and established sales infrastructure. At that stage, LinkedIn advertising often needs to connect with broader demand-generation activity and pipeline measurement rather than operate as a standalone campaign.
Impactable's focus on B2B paid acquisition makes it a potential fit for businesses that have already established their positioning and are ready to scale distribution through paid channels.
Best suited to: B2B scaleups building a more sophisticated LinkedIn advertising and demand-generation programme.
Website: Impactable
Ohh My Brand approaches LinkedIn as part of a broader personal branding strategy. Its services include LinkedIn profile development and content alongside brand strategy, SEO and digital PR.
That wider positioning can be useful for founders whose visibility goals extend beyond LinkedIn itself. Startup and scaleup leaders may want to strengthen their profile around fundraising, speaking, media opportunities or category expertise while using LinkedIn as one component of their overall presence.
The model therefore differs from agencies focused primarily on LinkedIn content production or demand generation.
Best suited to: Founders and executives looking to develop LinkedIn personal branding as part of a wider digital authority strategy.
Website: Ohh My Brand
The starting point is understanding what LinkedIn needs to contribute to the business. Founder authority, brand awareness, lead generation and paid acquisition require different capabilities, so the agency's strongest area should match the immediate objective.
Growth stage matters as well. An early-stage startup may need a relatively simple workflow for extracting founder expertise and publishing consistently. A scaleup could require several executive profiles, company-page content, video, paid distribution and more sophisticated performance measurement.
Internal capacity should also influence the decision. Some agencies provide an almost fully managed service, while others require greater involvement in strategy, content development or campaign execution. Understanding who owns interviews, approvals, distribution and reporting can prevent bottlenecks later.
Finally, examine case studies in context. Evidence from businesses with a similar audience, growth stage or commercial model is often more useful than a headline performance metric from an unrelated campaign.
The right partner will depend on your growth stage, resources and the role LinkedIn plays in your wider marketing strategy. Comparing agencies around those requirements makes it easier to narrow the field to providers whose expertise matches what the business actually needs.
Services vary between providers but can include LinkedIn content strategy, founder ghostwriting, personal branding, company-page management, video, advertising, outbound prospecting and performance measurement.
Both can have a role. Founder profiles provide space for individual expertise, experience and B2B thought leadership, while company pages can communicate customer proof, research, company expertise and business developments. The strongest approach often gives each channel a clear purpose instead of publishing identical content across both.
Hiring an agency can make sense once LinkedIn has become strategically important but the internal team lacks the time, specialist expertise or content workflows to execute consistently. The timing will depend on the company's growth stage, budget and objectives.
Yes, provided its capabilities match the company's evolving requirements. A startup may initially need founder-led content before expanding into multiple executive profiles, brand content, video, advertising or demand generation.
Look at its core specialism, relevant client experience, approach to capturing expertise, quality of previous work and reporting process. It is also important to understand how much input the agency expects from your internal team.
