FAQs.

Shake Content is a LinkedIn-first B2B content and GTM agency for founders, CEOs and senior leadership teams. We help leaders turn their expertise into content that builds trust, authority and commercial momentum on LinkedIn.

Our work covers strategy, copywriting, video content, webinars, podcasts and LinkedIn Ads, with a focus on content that supports brand growth, pipeline, sales conversations and long-term demand.

Shake Content is for high-growth B2B founders, CEOs, senior leaders and marketing teams who know LinkedIn should be a stronger growth channel, but do not have the time, process or specialist expertise to make it work consistently.

We are best suited to companies where the founder or leadership team has genuine expertise, strong market opinions and a commercial reason to be more visible, whether that means generating pipeline, raising awareness, supporting fundraising, attracting talent or becoming a recognised voice in their category.

Shake offers a done-for-you LinkedIn and B2B content service built around strategy, creation, distribution and performance.Our services include content strategy, audience mapping, tone of voice development, content calendar planning, copywriting, website and landing page copy, email campaigns, sales enablement assets, short-form video, founder-led video, webinar strategy and production, podcast support, LinkedIn Ads, UTM tracking, analytics and reporting.

The aim is to give B2B teams a content engine that feels strategic, consistent and commercially useful, not just a stream of posts

Shake is different because we specialise in LinkedIn as a serious B2B growth channel, not just another place to post company updates.

Traditional content agencies often focus on blogs, campaigns or broad social output. Shake focuses on turning founder and leadership expertise into high-quality LinkedIn content that builds trust with buyers, investors, partners and talent over time.

We combine strategy, storytelling, creative production and measurement, so the work is tied to commercial goals such as pipeline, signups, fundraising, category authority and sales enablement.

Shake helps B2B founders grow on LinkedIn by turning their experience, opinions and commercial insight into a consistent content system.

We help define the founder’s audience, clarify their themes, capture their tone of voice, build a content calendar and create written and video content that feels like them. The goal is not to make founders post more for the sake of it. The goal is to help them become more visible to the right people, build trust before sales conversations and stay front of mind with customers, prospects, investors and talent.

A LinkedIn content strategy with Shake starts with understanding the audience, commercial goals, founder voice and market position. From there, we build the themes, formats, content pillars and distribution plan needed to make LinkedIn work as a repeatable growth channel.

A typical strategy can include audience mapping, tone of voice development, content calendar planning, competitive content audits, channel prioritisation, SEO and keyword research, full-funnel content planning, measurement frameworks and content designed to support sales, brand, fundraising or product adoption goals.

Yes. Shake creates both written and video content for LinkedIn.

For written content, we create posts, carousels, captions, thought leadership, campaign copy, website copy, landing page copy, email campaigns and sales enablement assets. For video, we create short-form edits, founder-led storytelling, explainer and demo videos, webinar clips, podcast repurposing, subtitles, paid social variants and hook-led creative.

This means clients can build a LinkedIn presence that is not limited to text posts, but uses the formats their audience is most likely to notice, trust and engage with

We measure LinkedIn content by looking beyond surface-level engagement.

Reach, impressions, engagement, follower growth and content consistency matter, but they are only part of the picture. We also look at commercial signals such as inbound leads, pipeline generated, platform signups, sales conversations, investor engagement, customer feedback, event attendance, content-assisted opportunities and how often the content is being used to support the sales journey.

The right measurement framework depends on the client’s goal. For some companies, success is pipeline. For others, it is fundraising, category authority, product adoption, talent attraction or staying front of mind with a defined buyer group.

Shake has delivered results across audience growth, engagement, pipeline, fundraising, signups and category authority for B2B companies.

For ScreenCloud, Shake helped position CEO Mark McDermott as a leading industry voice on LinkedIn, contributing to 1.1M+ impressions, 15,000+ engagements, 50%+ audience growth and multiple conversations that led to new revenue pipeline.

For TalentMapper, Shake helped generate more than $700,000 in attributed pipeline, supported a £2M+ fundraise, increased impressions by 350% and delivered a reported 10x ROI.

For Shipshape.vc, Shake helped increase signups by 30%, impressions by nearly 60%, engagements by 44.1% and follower count by 13.4% during the initial engagement period.

Shake prices work based on the scope, goals and level of support required.

The cost depends on factors such as the number of leaders or brand channels involved, the volume of content, whether the work includes written content, video, webinars, podcasts or LinkedIn Ads, the level of strategy required and the reporting or performance support needed.

Most clients work with Shake because they want a specialist partner that can own the content process end to end, from strategy through to execution and measurement. The best way to understand the right setup is to speak with the team and define the goals, channels and level of support needed.